The lipstick is a blend of aloe vera, beeswax, vitamin E and oils that are genuinely beneficial to your lips. Together, these ingredients lock in the moisture and create beautifully hydrated lips; keeping your color on for hours (generally 3-4 hours). This product will change to a beautiful rose to coral on your lips. Works with your natural PH. MODE OF APPLICATION: Apply and DO NOT blot your lips together for at least 10 minutes. Allow the richness of the oils to bond with you first and then press your lips to set the colour. HINT: NEVER blot with a tissue, as this will remove the richness of the oils.